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Lazy Lohan’s Bistro
brand development, market development and digital marketing
With the challenge of its position towards the bottom of Edinburgh’s tartan clad Royal Mile and a determination to steer clear of jumping on the shortbread bandwagon, Lazy Lohan’s Bistro was in need of some brand definition. Known only to those ‘in the know’ the Bistro lacked visibility and brand presence.
By revisiting owner Tina Kenny’s original vision, Noble Ox was able to define and differentiate the Bistro’s proposition, brand and positioning.
From there, it was a joy to develop a strong look and feel and a confident tone of voice for the Bistro. With this foundation in place, Noble Ox undertook an extensive digital marketing campaign including a new website, successfully building Lazy Lohan’s online profile. In addition, Noble Ox continues to deliver a variety of event and database marketing activity ensuring Lazy Lohan’s Bistro remains well and truly on the map.
