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Whitmuir the Organic Place
digital marketing and communications
The focus had to be quick-wins, so Noble Ox tackled the under-performing website and farm supporter scheme. As a result, the Whitmuir the Organic Place website is now on the radar and reaching its key online target audiences. In addition, in depth research with existing supporters has helped shape the scheme and informed a future approach to help retain and grow this valuable audience.
Situated in the Scottish Borders within striking distance of Edinburgh, Whitmuir the Organic Place is a small farm with huge ambitions. With a new restaurant, farm shop and gallery, farm supporters’ scheme and forward-thinking educational programme Whitmuir is fast becoming a one-stop destination for those aiming to change the way they eat, shop and learn.
Noble Ox was brought on board to help raise profile and drive business – a real challenge given this is a working farm. In other words, making time for focussed marketing planning, strategy and decision-making is not top of the list of priorities when the welfare of animals, crop yields and the day to day running a retail outlet and restaurant must come first.
