SMWS Scotch Malt Whisky Society website

Website build, launch and strategic digital marketing approach –
SMWS Scotch Malt Whisky Society website (LVMH)

Project managed build and launch of two new SMWS Scotch Malt Whisky Society websites, including creation of a thorough SEO approach, ecommerce and online marketing, ensuring value-adding ‘stickiness’ with extensive archive and knowledge resource.  This complex project involved extensive research, scoping, briefing and management of specialist agencies.

SMWS Scotch Malt Whisky Society website homepages

The project achieved significant sales increase and online affinity:

The website launch resulted in significant sales increase and online affinity with existing audiences whilst also raising online profile enormously via an effective online marketing approach maximising SEO and traffic building opportunities (20% increase in traffic).

AND involved extensive project management of specialist agencies:

“Whitespace have worked with Charlotte (director of Noble Ox Marketing) for over six years, many things have changed over that time, but not Charlotte’s passion for what she does, appreciation for good design and ability to get the best from our team.”

Iain Valentine-Creative Director, Whitespace

“Charlotte is a highly adaptable and passionate marketeer. Her natural charm in managing agencies is offset by a direct assertiveness that brings speedy results! She is a driven and very considered professional.”

Scott Howard-Owner, Digital Aim

On May 10, 2012   /   Digital Content, Track Record   /   Comments Off on SMWS Scotch Malt Whisky Society website

Address

Edinburgh, Scotland
Phone: +44 (0)7778 530771

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