SMWS Scotch Malt Whisky Society (LVMH)

Charlotte (director of Noble Ox) is a rare marketing talent. She combines great sensitivity for brands and products with a deeply creative instinct.”

Award-winning rebrand, luxury repositioning and new product development – SMWS Scotch Malt Whisky Society (LVMH)

Project managed the re-brand, luxury re-positioning and launch of core SMWS Scotch Malt Whisky Society product range from creative briefing to delivery to market, including effective management of all creative agencies and key stake-holders.

SMWS Scotch Malt Whisky Society - noble ox bottle label

The project achieved a great response from the market place:

The project achieved great success, attracting critical acclaim across the Louis Vuitton Moet Hennessy group and an excellent response from the market place.  There was an increase in UK sales of 35% on same period from previous year, overseas markets reported increases of up to 54% and the Society broke through to new markets by increasing the accessibility and giftability of the product range.

 

 

SMWS Scotch Malt Whisky Society - noble ox membership and bottleThe project also attracted great acclaim:

“Charlotte (director of Noble Ox) is a rare marketing talent. She combines great sensitivity for brands and products with a deeply creative instinct. She presents brands with great integrity but also with a sense of fun and pleasure.”  Richard Gordon-Managing Director, SMWS Scotch Malt Whisky Society (2008)

“In 2007-8 The Scotch Malt Whisky Society undertook the single largest re-branding and development exercise of its twenty-five year history.  The Society’s bottle was the centrepiece of that re-launch. There is no doubt that the successful delivery of the project was driven by the clarity of thought, attention to detail, and tenacity of Charlotte as the project leader.”  Paul Miles-Managing Director, SMWS Scotch Malt Whisky Society (2009)

 

 

SMWS Scotch Malt Whisky Society - uk packaging awards

AND the project won the 2009 UK Glass Packaging Award:

“Frank Design worked very closely with Charlotte (Noble Ox Marketing) on the award-winning re-brand of The Scotch Malt Whisky Society. She was not only a very thorough and organised marketeer, but also made a significant contribution in maintaining the creative impetus of the project. Her straightforward yet approachable style meant the design team always felt challenged and motivated instead of harassed and harried! Most importantly, Charlotte’s focus, passion and good humour throughout the process ensured that we not only achieved a great result, but managed it with a smile on our faces!”  Andrew Hall-Director, Frank Design (2009)

On October 9, 2013   /   Awards, Track Record   /   Comments Off on SMWS Scotch Malt Whisky Society (LVMH)

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